No inbound links no money! Is there a connection? However more significantly is D H Briggs & Co missing its chunk of the feast?
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Why is local search key for Reading or anyplace else for that matter? New ideas in sifting search results means that when the general public look for products or services under 'Vending Machine Mnfrs' the results can be filtered by Reading, or possibly by Berkshire, This ought to result in D H Briggs & Co appearing high up in the search results. You don't want to lose out on customers who are looking for Vending Machine Mnfrs
There was a period when you could write anything you liked and get it indexed in the search indexes. This made life uncomplicated for web designers, because there were no validations on what they wrote. Marketers would deposit anything on their site if it got consultations on their site, even if the web surfers had little or no interest in what was on offer. Clearly this was a bad thing because it spoiled the free listings making it difficult for site visitors to locate what they wanted. This situation couldn't persist, so organisations started to check web content for inbound anchors and use these links as indicators of the grade of the message contained within the web document. The logic is that if you consider another website is agreeable and has substance that will be of interest to D H Briggs & Co's readers (important), you will naturally add a link to it from your D H Briggs & Co's web presence and this is the reason why ârearwardâ links count so much because it is enormously difficult to get content writers to link their anchors to bad or irrelevant content. This principle is still very valid today, backward links and also to some extent inner links, will push your website up the search engine indexes.
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