Who cares about link building anyway? So what benefit is it to D H Briggs & Co
From this web page you can make a free inbound link to D H Briggs & Co's website. Link markets on the Net are rising despite being prohibited by Google; Back links are being sold for around £0.1 - £50.00. You could have pushed me over with a plume when I was told on the first occasion that links are traded for up to £50 on the Web however when I thought about it, it did make sense. I have experienced clicks being traded for £22 on Google's PPC (Pay Per Click) system. Maybe this is nuts? If it pays, why not, you just need bottle to do it. It therefore follows, that a permanent link that produces visitors and boosts you site ranking will be of huge value.
Why is local search key for Reading or anywhere else for that matter? Recent fashions in probing search data mean that when the public search for businesses under 'Vending Machine Mnfrs' the search results can be sorted by Reading, or perhaps by Berkshire, This should result in D H Briggs & Co showing up at the top of the search results. You don't want to lose out on clients who are looking for Vending Machine Mnfrs
Formerly, you could just optimise your web pages to get high ratings in the search indexes. This lead to trouble because there was no confirmation of the value of the content. Web publishers developed articles that they though would bring in the most web guests into their web presence with no thought for relevance. Due thus to this search system spamming, the character of search results for users fell aggressively. This state of affairs couldn't last, so engines started to check web pages for rearward anchors and use these anchors as proof of the grade of the text contained within the web content. In the end common sense won over, web authors had to start to make better calibre content in order to compete. All this means that now your site must have back anchors if you want to do well in the search engine indexes. No rankings leads to no site consultations which in turn returns no income.
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