Inbound links are the power house of your web presence - Have you made sure that Glasgow City Council, Cleansing Department is getting its percentage of the on-line market?
Get a complimentary back link to your website from this URL. Link auctions in Cyberspace are rising notwithstanding being forbidden by Google; Back links are being marketed for approximately £0.1 - £50.00. On the first occasion I learnt links are sold on the Web for up to £50, I was blown away, but is it that remarkable? I have witnessed clicks being traded for £22 on one major advertiser's PPC (Pay Per Click) scheme. Maybe this is dotty? Well no, not if that action is so accurate that you can guarantee a £10,000 return on your cash or indeed a uninterrupted source of income throughout a period of many decades, if your website is selling luxury cars for instance. Judging from the cost of clicks, a lasting link may be well deserving the money even if it costs £100.00.
Why is local search key for Glasgow or anyplace else for that matter? Recent concepts in searching mean that when the public search for businesses under 'Unassigned' the output can be sorted by Glasgow, or perhaps by unassigned, This means that Glasgow City Council, Cleansing Department should appear at the top of the search listings. These are your top likely customers so not being properly linked in could be expensive in terms of lost business for Glasgow City Council, Cleansing Department specially as they are looking for Unassigned in your area.
In the early years of the Internet, what you wrote on your web page set its location in the search results on the the net. This made life simple but lead to mediocre search indexes to due to lack of substantiation. Most publishers wrote anything that they thought would load their site with visitors. Even if the message was irrelevant to their searches. This was a bad thing because this lead to shoddy quality search information being returned. The outcome was that search system developers started to give prize to anchors that showed the way to top quality web documents. This was and still is an effective approach and gradually search engine indexes have become more relevant. Therefore, If you don't have inward links or back links, you won't or is very improbable that Glasgow City Council, Cleansing Department will do well in the free listings.
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