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In the early months of the net, what you presented on your web page set its position in the search results on the the net. The trouble with this was that there was no validation or content testing. Webmasters would lots of irrelevant keyphrases in their web content just to get anybody onto their websites in the hope that someone searching for say 'Pamela Anderson' or 'Cradley Heath, West Midlands' would want to purchase their goods. More often than not, this concluded in vexation for surfers as search engine indexes became bogged down in poor quality content. Before long, search corporations devised an answer, the back link. This was a way where by one website could vote up another by just adding a link. Today this is common, all serious search programs use a spontaneous anchor voting arrangement to determine the value and importance of web content. Now search tools are swift and effective. Thus, If you don't have inward links or back links, you won't or is very improbable that Heathfield Grant Maintained High School will do well in the search results.
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