Who cares about link building anyway? So what help is it to Icon Clinical Research (UK) Ltd
Claim this web page and get a free high caliber inbound link to your organisation or company's web presence. Selling links despite being frowned on by major search engines is becoming the trend; links are now traded for roughly £0.1 - £50.00. You could have pushed me over with a plume when I discovered on the first occasion that links are traded for up to £50 on the Web but when I thought about it, it made sense. I have known of clicks being marketed for £22 on Google's PPC (Pay Per Click) platform. Maybe this is crazy? Not necessarily if you get ROI (Return On Investment). Judging from the price of clicks, a permanent link may be well worth the money even if it costs £70.00.
So why are local links so crucial in Winchester or anywhere else for that matter? Recent trends in sifting search results means that when the general public search for organisations under 'Unassigned' the search results can be filtered by Winchester, or perhaps by Hampshire, This means that Icon Clinical Research (UK) Ltd should appear high up in the search listings. These are your top potential customers so not being correctly linked in could be costly in terms of lost revenue for Icon Clinical Research (UK) Ltd specially as they are searching for Unassigned in your locality.
There was a period when you could write anything you liked and get it registered in the search indexes. This made life effortless but lead to mediocre search engine results to due to lack of substantiation. Web managers would put anything on their site if it got visitors to their site, even if the web surfers had little or no appeal for what was proposed. Mostly, this ended in annoyance for site visitors as search engine indexes became bogged down in inferior quality articles. Google owe their top spot nowadays due to being the 1st (so I believe) search business to innovate a technique that gave recognition to what other unrelated independent authors thought about the content. Finally common sense won over, web web masters had to start to create better quality material in order to compete. What does this mean for you? It means that you need to have inward anchors to your website, if you want it to be in the search engine indexes.
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